A Dubai agency built for the AI era
Digital MSA is a growth marketing agency in Dubai that pairs senior strategy with its own AI products. We work with brands across the GCC that want measurable growth, not marketing theatre.
From MSA to AI-first
We began in Dubai as Marketing Services Agency (MSA), a full-service digital agency for GCC businesses.
As AI changed search, content and sales, we rebuilt the agency around it. Today we ship our own platforms — Grow50X.ai, Glow50x and ToolsWorld.ai — alongside senior strategy work.
What hasn't changed: senior people on every account, honest reporting, and native Arabic and English delivery.
The tools changed. The standards didn't.
Hisham Dakkak, Founder & CEO
Fifteen years across AI, commercial growth and digital marketing in MENA — leading AI-driven growth at LikeCard, partnerships at Noon, and now building Digital MSA's own AI platforms. Senior people, on your account, doing the work.
We build the tools we recommend. That's the whole difference.
Years in digital & growth
GCC markets served
Services under one roof
Own AI platforms
Hisham Dakkak
AI and automation advisor, keynote speaker, and founder of Digital MSA — with 15+ years across AI, commercial growth and digital marketing in MENA.
- 15+ years across AI, commercial growth and digital marketing in MENA
- Led AI-driven commercial growth at LikeCard
- Managed partnerships at Noon
- Strategic partnerships for Middle East & Latin America at Agoda — $22M+ portfolio, partner business grown 296% in 2019
- Corporate AI training delivered to 20+ organisations
- 700+ professionals coached
- 75+ consulting engagements
- Recognised by Forbes
- Speaker: HSBC Middle East Investment Outlook, WORLDEF Dubai, IBNG AI Event
- On-air tech analyst: Al Arabiya News, Al Dhafra TV, Azhari TV
- BASc in Marketing — HIBA, Damascus
- AI for Business Strategy — DeepLearning.AI
- Google AI Essentials
- Meta Blueprint AI-Powered Ads
- Works in Arabic, English and Turkish
“Every brand has a fingerprint — a unique mix of audience, offer and story. Our job is to find it and make it impossible to ignore, with the best people and the best machines in the same room.”
How we operate
Outcomes over output
We're judged on leads, pipeline and revenue — not on how many posts, pages or reports we produced.
Radical transparency
You see the numbers as we see them, including the ones that aren't working yet.
Bilingual by default
Arabic and English are both first languages here, in strategy, copy and creative — never an afterthought.
Build, don't just advise
We ship our own AI products, so our advice comes from people who have actually built the thing.
Let's find your brand's fingerprint.
Get a free audit of your website and channels, plus a short call with senior people — not a junior account handler.